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Best Cruelty-Free Makeup Brands to Try

Choosing cruelty-free makeup brands supports the good guys in the beauty industry. They don’t test on animals and often are more sustainable. Below is a list of the best cruelty-free makeup options, both high-end and drugstore.

What Does Cruelty-Free Mean?

A symbolic representation of cruelty-free makeup with a no animal testing sign and makeup brush.
Cruelty-free brands don’t test on animals at any point of production. Many also don’t sell in countries where animal testing is required.

Best Cruelty-Free Makeup Brands

When looking for cruelty-free makeup brands, you’ll find options for every budget. Here are some:

High-End Cruelty-Free Brands

  • Urban Decay: Bold palettes and long-lasting formulas.
  • Tarte: Skin-friendly, vegan-friendly options.
  • Anastasia Beverly Hills: Brows and highly pigmented makeup.

Affordable Cruelty-Free Drugstore Brands

  • e.l.f. Cosmetics: High quality at budget prices.
  • NYX Professional Makeup: Lots of shades and trendy products.
  • Milani: Elegance and affordability with a cruelty-free guarantee.

Good Cruelty-Free Makeup Brands for Beginners

If you’re new to cruelty-free beauty, start with e.l.f. and NYX. They’re affordable and great for everyday use.

For tips on applying lashes with ease, check out our guide to gentle lash application tips.

How to Find Cruelty-Free Brands

Cruelty-Free Makeup packaging arranged neatly on a vanity.
Look for certifications from:

  • Leaping Bunny
  • PETA’s Beauty Without Bunnies
  • Choose Cruelty-Free (CCF)

These certifications mean a brand is cruelty-free. Check packaging for the logos or visit the brand’s website.

Why Cruelty-Free Makeup?

Using animal cruelty-free makeup brands reduces demand for animal testing. Supporting these brands encourages the beauty industry to be more humane.

Where to Find Cruelty-Free Makeup

Many cruelty-free cosmetic brands are available online and in stores like Ulta, Target, and Sephora. Drugstore options like e.l.f. and Milani are easy to find and affordable.
A smiling woman with natural, glowing makeup holding a cruelty-free lipstick.

Conclusion

Cruelty-free makeup brands have great products without harming animals. Whether you’re looking for high-end or drugstore options, going cruelty-free is easy.